They are probably right – their base does enjoy spending money on FIFA Mobile Coins loot boxes. The 30 year old boomer with kids that cant compete anymore? Spends £100 on fifa if he gets an hour or so to play at night to stomp children in low brackets of
play.It’s an awful game model, but nobody seriously playing FIFA really cares, since they are not that enthusiastic about gaming out of it.
“The reward in Ultimate Team is Buy FIFA Coins collecting that staff and going after the pursuit and we still believe that that’s one of the most fun ways to play with the sport. So, at the end of the day there is a choice for people that don’t want to
devote some time to advance their team,
but still, you need to go through a procedure to get the players you want and whatnot, if you are gonna spend money rather than time, that is an option that we’re giving folks in that mode, since
they want a certain incentive but, individuals who do not get each bit of content in that mode without spending a dime. And that’s what lets us sleep at night when this manner is built by us. And stand behind it and be pleased with it”
Yeah there are a few who proceed without coins and may do okay. However, the way things are set up you and each component stacked against you: gamers, skills contracts, RNG are playing. It’s like a free to play with game in which you
just wind up feeling as you don’t have sufficient stuff to get by with no massive grind.